Let's talk about symphony smartphones !

There was a time when symphony smartphones was hands in every era of locality in Bangladesh. Yes, I'm talking about the leading and the number 1 smartphone selling brands symphony. Right now, their market share reduce to very extreme level. Like everyone are very expertise in tech department while buying a new phones. But to be honest, they give us some unconditional loving smartphones while there are very few brands offer this in the market. Their 'i' series was the most convenient and good specified phones. Right now what happened to the symphony that lead them to not price too many phones? Which brands take their position? Let me explain the whole story.

Symphony started its journey in 2008 when there were rarely any other local players in the market. The strong communication needs of the people encouraged the brand to initially set foot in the market with bar phones. Smartphones were eventually introduced in 2012 and it was widely accepted and adapted by the mass population of the country. Symphony gave millions of users their first taste of smart devices and this advancement brought about a revolutionary transformation in education, trade & commerce, social networking and entertainment within and beyond the country.

Symphony
JOURNEY TO THE TOP

Within just two years of inception, Symphony achieved the market leader position and since 2011, the brand is holding the title for being the ‘Number 1 handset brand’ in Bangladesh. Even just a few years back, the mobile device industry was mostly driven by Nokia, a few other international players and a huge segment of illegally imported brands.
Competitive pricing strategy, adaptation of cutting-edge innovation and the largest nationwide distribution of over 17,000 outlets have contributed behind the success of Symphony. At the moment, the brand holds 29% of total market share and 23% of the smartphone market share in the country.

But they've struggled in 2020, i know it's was difficult year but we don't see any midrange or budget killer smartphone from this brand their z30 and z30 Pro was the only option to buy.

I think this all happend by growing competitors day by day in tech industry. The China based company also struggled to offer a good specified phone's that why people do go to symphony. Right know their are lots of choices when you buy a new smartphone from Xiaomi and realme brands. Those killed the symphony market. The good configuration and processor make this chines giant smart phone brand. In Bangladesh the Realme take the 4 place within just a few year. Also Xiaomi offer a good deal in midrange and entry level segment. Symphony should be give us a budget a killer midrange phones which can changes their phones industry.